An action camera is a small camera, which can be mounted on helmets, motorcycles, cars, surfboards, and other objects to capture images in high definition and in wide-angle perspective. It is usually used in outdoor sports, and possesses exceptional build quality, allowing it to function in extreme conditions. It capture images in various resolutions ranging from 1080p HD to ultra-HD 4K at either 120, 60, 48, 30, or 24 frames per second.
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The growth of the global action camera market is driven by rise in popularity of social media sites, owing to increase in trend of sharing video content on the internet. Moreover, rise in the popularity of adventure sports fuel the demand for action cameras across the globe. However, rapid penetration of smartphones with evolving camera technology and a wide array of utility acts as a major restraint of the action camera market. On the contrary, introduction of cameras with enhanced features at a low cost is expected to provide lucrative opportunities for the market growth. Furthermore, increase in penetration of internet and breakthroughs in camera technology are anticipated to create potential growth opportunities.
The action camera market is segmented based on end user, technology, and distribution channel. On the basis of end user, the action camera market is classified into commercial and professional use. By technology, it is classified into standard definition, high-definition, full high-definition, and ultrahigh-definition action cameras. Depending on distribution channel, it is segregated into online and offline channel. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Some of the major players analyzed in this report are GoPro, Garmin, Competitive Scenario, iON, Sony, Xiaomi, Panasonic, Drift, Polaroid, and Rollei.
Key Benefits for Action Camera Market:
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global action camera market from 2017 to 2025 to identify the prevailing market opportunities.
- The key countries in all the major regions are mapped based on their market share.
- Porters five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplierbuyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes the analysis of the regional & global market, key players, market segments, application areas, and growth strategies.
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Action Camera Key Market Segments:
By End User
- Commercial Use
- Professional Use
- Standard Definition Camera
- High-definition Camera
- Full High-definition Camera
- Ultrahigh-definition Camera